Wednesday, September 10, 2008

Sia "Soon We'll Be Found"



This is the music video for Sia's "Soon We'll Be Found." It uses sign language to tell a narrative and does so using about 3-4 different visual styles. But the core theme to keep them unified is the basic idea of sign language: using shapes (particularly the silhouette) in motion to convey thoughts and emotions. They really found great ways to capitalize on the silhouette and negative space, with the movements breathing life into them, to create a really beautiful video. This is what Sia said about it:

The movement and expression just appears, to ignorant-hearing-me as a dance… a beautiful, emotive dance. But the real beauty is that, hidden in these perfect shapes, is communication.
Basically: It's pretty. I like the song too.

2 comments:

mmmk said...

that was really neat. i really liked the black light stuff. i felt like they had a lot of cool uses for the hands and stuff, but i never had the chance to really be in one world. like, they introduced me into a world but then they took me to a new place where they use a different technique. i wished they had spent more time in certain environments you know? but i bet you a bunch of new videos are going to get ideas from this one. really cool.

mmmk said...

oh i should also say that i really appreciate the concept behind it. it's not just shapes and pretty things, it's communicating. she said it better, hahah.