Thursday, July 17, 2008

MY NAME IS RAIN.



so i first saw this commercial while i was in the philippines. i was so excited to see his babyface on tv, and then aghast when i realized it was a dandruff shampoo he was endorsing. but i've been raving about his one-liner in this commercial to my US friends who remotely know rain. thank you, youtube.

holy moly. the type in this is alright for the most part. i just don't know why there are a billion different treatments for the type's motion; there's no system in place -- that's the biggest issue here. it's hard to read during some moments. and why in the world do they had to plug their logotype in with the rest of the type. advertising is the devil. white text on black is like dandruff, now that i think about it.

this is the most ridiculous shampoo commercial i've ever seen, but i have to admit that i LOVE IT. whoever wrote the script is a genius. hey, rain gets dandruff too.. and that's why he uses Clear. because DANDRUFF NEVER COMES BACK. CONFIDENCE MEANS NO DANDRUFF. MY NAME IS RAIN. (he likes black.)

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